In my own personal warped religion, 11:11 am or pm is a sacred time when all wishes made will eventually be granted, provided they are made with sincerity. Given the date today, this figures to be one of immense good fortune for all fellow believers.
As readers of my books will know, I'm a firm believer in luck. It's a trait I often pass onto my characters. In my novel Thief, I invented a form of wishing for the main character where she writes her wishes on a piece of paper, drops them in the Hudson River to allow them to float out over the ocean, waiting for the day when seagulls will carry the wish back to her. One of my readers once told me they began practicing this ritual with her daughter. I felt honored to have contributed to the pantheon of good luck.
I'm also a devoted follower of the moon and often direct my concerns to it. Over the course of my life, I've noticed how my dreams are more involved and extremely vivid leading up to the full moon. Last night was a full moon...on 11-11-11. Good omens abound and I wish you all the best on this rare holiday.